Originating a real estate contract can be challenging.  Most areas of the country have an archaic system for creating these documents, and it’s easy to make mistakes.  Local property technology company Ink aims to change the way these contracts are created to make them more user-friendly and protect consumers. 

Co-founder Justin Knoll joined us to talk about the current problems with real estate contracts, how Ink is improving them, and what it’s like to work at a startup during a pandemic.

As realtors become younger and more tech savvy, the reliance of technology in the real estate field is only increasing. 

By harnessing technology that already exists, Ink is taking on the existing contract giant in Colorado. They’re making contracts mobile-enabled so they can be read and signed anywhere.  They’re ensuring that contracts are error-free by prepopulating real estate contracts with MLS data. This prevents someone from accidentally checking the wrong box.  This technology allows realtors to create accurate contracts quickly. 

Key Takeaways:

• Ink is simplifying real estate contracts for realtors and their clients by harnessing easy to use technology that reduces errors.
• Colorado uses electronic contracts already, so they’re testing the product locally.
• Justin shares the story of how Ink came to be, and what it’s like to fundraise for a company during a pandemic.
• If you’re an agent and interested in the product, reach out to Justin at justin@theknollteam.com or go to https://useink.com/. 

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How Denver-Based Company Ink Is Modernizing the Contract Process

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